Podcasts are a great way to connect with your audience and build a connection with them. But how do you actually start one? In this complete step-by-step guide, we’ll show you everything you need to know about starting a podcast in 2023.
Creating a podcast is a fantastic way to build an audience around your business or brand. They’re also a great way to connect with like-minded individuals and create valuable content that can be repurposed and used in other marketing channels.
If you’re thinking about starting a podcast in the near future, then this guide is for you. We’ll take you through all of the steps involved in creating a successful podcast, from choosing the right topic and format to recording and editing your episodes.
So let’s get started!
1. Choose a Topic and Format
The first step in starting a podcast is to choose a topic and format that you’re comfortable with. If you’re not sure what to talk about, consider choosing a topic that you’re passionate about or that would be of interest to your target audience.
Once you’ve chosen a topic, you’ll need to decide on a format for your podcast. There are many different ways to format a podcast, but the most popular formats are interview-style, solo shows, and panel discussions.
The format of your podcast is extremely important. It helps you to control the overall quality and also the type of audience you attract. A great way to make sure your podcast is high quality is to get help from a professional editor. This can often be a costly service, but it’s worth it if you want your podcast to sound polished and professional.
If you’re on a tight budget, there are many great tutorials available online that can teach you how to edit your audio files yourself. Once you’ve chosen a format for your show, stick to it as much as possible. Consistency is key when starting a podcast.
Some popular podcast formats include:
- Interview shows
- Solo shows
- Panel discussion shows
- Narrative shows
- News shows
Once you’ve chosen a format for your show, the next step is to start planning and recording your episodes.
The most important thing to remember when starting a podcast is to keep going. Podcasting is a lot of work, but it’s also a lot of fun. If you’re consistent with releasing new episodes, you’ll be sure to build up a loyal audience in no time.
If you ever feel like you’re losing motivation, just remember why you started podcasting in the first place. Are you passionate about your topic? Do you love talking to people? Keep these things in mind, and you’ll be sure to succeed.
2. Find Guests or Co-Hosts
If you’re planning on having guests on your show, it’s important to find people who are knowledgeable about your topic and who will be able to contribute to the conversation. The best way to find guests is to reach out to your network of contacts or use social media to put out a call for guests.
If you’re planning on doing a solo show, you won’t need to worry about finding guests. However, you may want to consider finding a co-host or interviewing other experts in your field from time to time.
3. Set Up Your Recording Equipment
One of the most important steps in starting a podcast is setting up your recording equipment. If you don’t have any experience with audio recording, it’s important to invest in some quality recording equipment and software.
There are many different types of recording equipment available, but the most important thing is to find something that you’re comfortable using. If you’re not sure where to start, we recommend checking out some of the following resources:
4. Record and Edit Your Episodes
Once you have your recording equipment set up, you’re ready to start recording your podcast episodes! When recording your episodes, it’s important to make sure that you’re speaking clearly and at a normal volume.
If possible, we also recommend recording in a quiet room to minimize background noise. Once you’ve recorded your episodes, it’s time to edit them. If you’re not familiar with audio editing, there are many great tutorials available online.
5. Choose a Distribution Platform
Now that your episodes are recorded and edited, it’s time to choose a distribution platform for your podcast. There are many different options available, but the most popular platforms are iTunes and Stitcher.
Once you’ve chosen a platform, you’ll need to create an account and submit your podcast for approval. Once your podcast is approved, it will be available for people to subscribe to and listen to.
6. Promote Your Podcast
The final step in starting a podcast is promoting your show. There are many different ways to promote your podcast, but some of the most effective methods include social media, email marketing, and guest blogging.
If you’re not sure where to start, we recommend checking out some of the following resources:
How often should I release new episodes?
One big question, how do you make podcasts? Is there any way to maintain a schedule for yourself? If it takes one month, it is fine. I’m sure you’ll get through that twice in a row. Is it possible to keep track of your time at home? It’s possible to still make huge impacts with a weekly show, but many people plan their lives based on which day of the year their favorites will be canceled. Keeping a deadline is useless. You’re more likely to make a good episode each month rather than putting out an ordinary episode each time.
How to make a Daily Podcast?
Podcasting has become more widespread. These usually run from Monday until Friday in a sharp one-handed fashion. Making it part of your listener’s daily routine can help your listeners grow a lot. Typically the duration of an episode is less than one hour. You can have an hour-long daytime show, but how can anyone watch it? With our monthly podcast Pocketsized Podcasting, the entire project is done in bulk in one go. A week of production takes three days each week. These short focus episodes can be reused.
Choose your podcast format
Which podcast recording and editing software should I use?
Descript combines simplicity with ease, easily accessible for beginners, and with the high quality performance that a professional podcaster needs. The tool can easily record transcripts, edits and mixes podcasts in just a few clicks. We like Filling Word Removal and Studio Sound, which eliminate background noise easily. When editing is complete the podcast can be uploaded into a host of podcast platforms such as Casto. When the description is not suitable there is another alternative. Here is the best recommendation: Affordable DAW that is as easy to use as Audacity but offers advanced capabilities.
What are the best ways to promote my podcast?
There are a number of ways to promote your podcast. The most important thing is to be creative and think outside the box. Here are some great ideas:
- Create a website for your show and include an RSS feed so people can subscribe to your episodes.
- Submit your show to popular podcast directories such as iTunes and Stitcher.
- Use social media to promote your episodes and interact with your listeners.
- Reach out to other podcasters in your niche and see if they’re interested in doing a guest episode on your show.
- Make sure to include links to your podcast on all of your social media profiles and on your website.
- Run ads on popular podcast directories and on social media platforms.
- Give away merchandise related to your show.
- Hold contests and giveaways for listeners of your show.
Podcasting can be a lot of work, but it’s also a lot of fun. If you’re consistent with releasing new episodes, you’ll be sure to build up a loyal audience in no time. Just remember to be creative, think outside the box, and have fun!
Create your podcast brand
What is the process of establishing a podcast brand? You need to be very careful in your branding; this is how new listeners perceive your podcast.
Write an honest podcast description. If you can read this information it helps people decide if they can hear you on the podcast or not. All podcasts list the characters in them differently. Apple’s Podcasts offer you 5000 characters (a lot of words) however it’s around 500 or 400. Let’s consider unofficial Shopify podcasts. When writing your podcast description you must keep in mind there are search engines on podcasts. If you’re looking for podcasts then use a keyword to get your podcast.
Choose your category
The podcast is available in a variety of formats including news and entertainment and much more. Listeners who browse the categories to view new shows are interested so choosing the correct category is critical. If your show is a category that has no relevance to its content, you could be pulled into some directory sites. Statistics show that the most frequent podcast genre is podcasting in the U.S.
When you first look at the cover, it’s important that the design is attractive, distinctive, or visually appealing. Canva covers cover designs easily and inexpensively. If you have no eye to design, you can always find talented design professionals on Fiverr, 99design.
Tell me the best way to start a podcast?
To start your recording, we must first eliminate any rumors. Tell me the most common blockers that most podcasters face when starting out:
You have to Podcast in a Large Niche to Succeed
I don’t believe that. I don’t know. Have you got the evidence? Please introduce myself to a student, Phil Lichtenberger, the director of Scanner School. Phil is presenting a podcast about scanners – they’re essentially handheld devices you use for listening to police lines or emergency communications frequencies. Yes, not hugely crowded with listeners compared to things like entrepreneurial, fitness, and other big niches. He has been working on the podcast for a while. In less than a month, his name became a micro-celebrity in the industry.
You have to have a following to get started
Yeah. It doesn’t work. Often times podcast owners want to grow their audiences by starting a blog. Take Sophie Walker, another student who has just started at zero. We don ‘t have any emails. There’s nothing for everyone. There’s nothing to follow. Tell us the outcome of her podcast Australian Birth Stories: Yeah. She has been listed among Australia’s Top Kids & Family Podcasts by iTunes Podcasts. She recently became a certified trainer in Midwifery at the Australian College. What an incredible feat! Everything is done.
You have to be a natural-born communicator or speaker
Back in 2008, I announced that I had started a new podcast. I even published a tiny recording to test the device. My eyes are sobbing. Personally I find this incredibly difficult, I’ll let you see it: The nerves are there. Is there a feeling of timidity in you? When I tried recording my first actual video, I became terrified and then I would go back into blogging. I was not confident in my ability to do this. The first episode came online a month ago and it’s amazingly satisfying.
Planning My Podcast
So we can start with preparing the foundation of each podcast. Initially, you need to ask two critical questions to guide your decision.
How often should I publish new episodes?
As a general rule, the frequency of submitting episodes is a personal choice for every podcaster. It depends on podcast topics, episode length and listeners’ listening habits. Your choice of topics and duration is now decided. Analyze when a future audience is going to consume it. How much time does a viewer need for an episode? Do listeners want more content unless the podcast is published at least once a quarter or more a week? Think about the frequency of creating too much content to keep the viewer from getting lost or too little content. What frequency is right or not is still debated but one fact is universally agreed upon by all parties.
How to write a podcast description?
According to podcast hosts 2018 podcast discovery, most listeners judge podcasts according to their descriptions. The summary must accurately summarize the show’s value as compared to the summary of the podcast that is being presented. Make use of this space to write descriptions for two categories of customers. Initially, it would help people find your podcast then Google would help you add your show to the results. To attract more visitors, your audio podcast must be valuable. Tell me the point of listening. Tell me the difference between competing episodes.
How to choose a podcast topic?
Podcasts are characterized by their content, tone, and pace. It’s not easy to choose an ideal topic but it’s worth trying out some alternatives before committing to one. Let’s look at some of these elements and see what you want. You love meditation and enjoy learning the various techniques. Teaching clients to meditate generates leads in your yoga studio when you offer a personalized yoga course. Your differentiator interviews participants who participated in classes and reveals how they encouraged meditation practices.
Tell me the length of a podcast.
Almost any podcast has the same length of each episode. We cannot choose the duration of each episode; rather, you could use a few statistics to provide the information. Pacific Content analyzed 10 million podcasts. The median episode duration was 38min and 43 secs. Average commuters had a median time of 24.46 minutes. Nick Deprey, the former journalist with NPR, reports 46% listening to episodes a week, with 18-30 minutes as the best time. The time in the episodes can also determine their differentiating effect.
Who will listen to my podcast?
Having a podcast will give us a good foundation. What should we do to identify the potential audience? Most podcast users aim for millions in audience growth. Before growth takes place you must determine who should participate. Tell me the demographic interest in upcoming podcasts. Think of places where people fit this description and what it takes to connect with them. Download a listening worksheet with the best ideas for a listening audience. List the reasons your podcast can assist them.
How to choose the right podcast categories?
The best way to listen to podcasts is to search in an app directory. You can either type in a subject on the search bar or browse the categories. Using appropriate category choices may increase podcast findability. And it makes a good podcast by selecting a child category or two parent subcategories. In the continuation of our meditation podcast example, we’ll choose the subcategory Health and Fitness and Alternative Health and Mental Health.
How to name podcast episodes?
Never leave episodes as an afterthought because they are as important as their names are. It should be easily searchable, clear, and descriptive so people can play it. Spotify allows listeners to find individual episodes by searching. Think about how to attract the search audience and get them to listen. Dan Misener of Pacific Content surveyed over 23 million episodes to narrow down the findings to four main points.
Why do I make a podcast?
Why do people listen to podcasts? New host motivation is dependent on several factors, but it is important that you identify your goals first. Podcasts allow people to communicate about their own topics. It doesn’t matter what. These podcasts show there are people out there who are interested in everything. Tell me the most common reason people start podcasting.
How to name a podcast?
You can choose your own name. The script should convey how your story will be portrayed in about 30 characters. The simplicity of these names is usually stronger because they remain very relevant. Here’s some helpful information for brainstorming. They will also tell you whether your domain has been available. Tell me some free ideas to start your creativity.
Naming your podcast
What podcasts you have started? The name of the TV show can vary between the camps.
Option 1 – The clever name
Maybe there’s an interesting name to make. However, you have to be mindful that people should find this information while looking at the information. If your show’s name makes sense, try including descriptions in its title. Nothing is better than creating good content for people who are unable to find that content. One example is the show “Paths of Most Resistance”. I think this might fall in this category – a clever name, even when it isn’t so clever. For more detail, we have the following tags in mind:
Option 2 – The descriptive name
You can simply call your podcast the audience you are targeting. It doesn’t matter if we’re talking about her fitness podcast. It would be nice, though maybe it would reduce its importance in memory a bit. Keep the route short and concise. Remember to say that the podcast name is often used to create the episodes and you must roll out the tongue.
Option 3 – Use your own name
It’s a no-no for a person with a large audience. I guess people will just think who is Mike Smith? And we’ll start our second podcast later in the year. It is also possible to incorporate this with a descriptive phrase in a name of the show. But do not name your show before you. Do podcasts need names?
How to choose the right podcast format?
You can develop your own structure, or use a particular podcast format. The different styles have their pros and cons. Some popular podcast formats mix several styles on different episodes or by using recurrent segments. You may also modify the format of the podcast if necessary and try new perspectives. Tip: Find out how podcasts work best.
How to start apple podcasts?
To publish a podcast on Apple Podcasts, you’ll need to have an RSS feed. This is a text file that contains all of the information about your podcast episodes, such as the title, description, and audio file. Once you have your RSS feed set up, you can submit it to Apple Podcasts. Here’s how:
1. Go to iTunes Connect and log in with your Apple ID.
2. Click “My Podcasts” and then click “+” to add a new podcast.
3. Enter your RSS feed URL and click “Validate.”
4. Once your RSS feed is validated, enter the rest of the required information for your show and click “Submit.”
5. That’s it! Your podcast will now be available on Apple Podcasts.
How to start a podcast on SoundCloud?
SoundCloud is a great place to host your podcast episodes because it’s free and easy to use. Plus, you can embed your SoundCloud player on your website or blog so people can listen to your episodes right from your site. Here’s how to get started:
1. Go to SoundCloud and create a free account.
2. Click “Upload” and select the audio file for your first episode.
3. Enter the title, description, and other information for your episode, and then click “Publish.”
4. Once your episode is published, copy the URL and share it with your audience.
5. That’s it! Your podcast is now live on SoundCloud.
For more tips on using SoundCloud to host your podcast, check out our guide to SoundCloud for podcasts.
I need Someone to Edit my podcasts
Hire a Pro Podcast Editing company to Edit your podcast for you.
Now that you know how to start a podcast, it’s time to get started! We hope this guide has been helpful and we wish you the best of luck with your new show.